The Profitable Public Speaking Podcast | How to Get Paid to Speak, Book More Keynotes & Build a Six-Figure Speaking Business
Turn your expertise into a profitable speaking career. Learn proven strategies to get booked, get paid, and grow your speaking business.
Are you a speaker, coach, consultant, or expert who wants to get paid to speak and build a thriving public speaking business? This podcast delivers actionable strategies to help you book more speaking gigs, command higher fees, and create multiple income streams from the stage.
Hosted by Brad Hauck, international keynote speaker (Mr Web Marketing) and author of "Run Towards the Flames", "Micro Course Profits" and "AI Powered Profits," this show is your complete blueprint for building a six-figure speaking business—even if you're not famous yet.
What You'll Learn:
✅ How to get booked – Proven strategies to attract speaking opportunities and land paid keynotes ✅ Marketing for speakers – Position yourself as an expert, build your speaker brand, and stand out in a crowded market ✅ Sell from stage – Master the art of selling your services, coaching, or products without being pushy ✅ AI-powered speaking business – Use artificial intelligence to scale your content, automate marketing, and multiply your reach ✅ Stagecraft mastery – Deliver powerful presentations that captivate audiences and create raving fans ✅ Monetization strategies – Turn every presentation into profit with speaking fees, backend sales, and passive income ✅ Speaker business growth – Build systems to speak more, earn more, and create the lifestyle you want
Perfect for:
Professional speakers looking to increase bookings and income
Coaches and consultants wanting to add speaking to their business model
Experts ready to monetize their knowledge on stage
Aspiring keynote speakers building their first speaking business
Conference speakers seeking to command premium fees
Whether you're delivering your first paid speech or scaling to 50+ gigs per year, The Profitable Public Speaking Podcast gives you the business tactics, speaking tips, and insider strategies to succeed in the speaking industry.
New episodes weekly. Subscribe now and start building your profitable speaking business today.
In this episode, I explore the revolutionary potential of AI in the speaking world, where AI video avatars and virtual presenters can allow you to be in two places at once.
While these technologies offer unprecedented scalability by cloning your voice, gestures, and expressions, they also pose significant risks, including brand dilution, legal issues, and loss of audience connection.
Learn how to leverage AI smartly—using it for repetitive tasks, language barriers, and micro-content—while maintaining transparency and preserving the human touch essential for impactful speaking.
What if I told you there's a version of me right now standing on a stage in Singapore presenting live and answering questions while I'm sitting at home here on the Gold Coast recording this episode? Sounds crazy, but it's real. AO doubles, video avatars, and virtual presenters are now making it possible to be in two places at once. The speaking world is about to hit a turning point. You can literally clone yourself, voice, gestures, expressions, and send your digital twin to deliver a keynote or training while you work somewhere else. And it's not that far away from being completely possible. But here's the uncomfortable question. When a client books you, are they paying for the content or your presence? By the end of this episode, you'll know when cloning yourself can help you scale your speaking business and when it can quietly destroy the trust that you've built. Let's start with what this technology can actually do. AI video platforms like Hey Jan and Synesthesia let you upload a short clip, and then suddenly your digital twin can deliver the script that you write in multiple languages without you having to do any work. You just upload a script of what you want to say, and your video clone will say it for you. So you basically program it to say what you want. And that is just using current generation. Tools like Our One and Coliseum go much further. They demonstrate that you can generate full presentations complete with movement, expressions, and branded backgrounds. And these tools are taking it so much further than platforms like HeyGen. They're now turning it into a full presentation that you can put up on a screen or maybe use virtual presenting technologies such as Zoom, etc., to deliver. With 11 Labs or Dscript, you can clone your voice so accurately that your AI version can narrate podcasts or courses, many other content types without you recording a thing. You can just type what you want to say or be seen saying. It's impressive and it's really affordable. These tools start at about $30 and run through to a few hundred dollars a month. But before you think your AI twin is ready to headline a TED talk, here's the reality. They handle repetition brilliantly or set scripts, but they struggle with emotion, timing, and humor. And they can't react to the audience. They can deliver a polished message, but they can't read the room or feel the energy of what's going on around them. That's what we're going to explore today. Automation versus authenticity. So let's be honest, there's a lot to like about this technology. Take this scenario. You've delivered the same workshop dozens of times. We've all done it. Your AI Double could handle the training version for corporate clients while you focus on higher value events, such as TED Talks or big conferences. That's a scalable and smart decision that you could make. Scenario two, you want to reach new markets, but language is a barrier. Well, imagine your AI twin delivering your talk fluently in Spanish or Mandarin while you're asleep in your own country. That's global reach without jet lag. That would be a wonderful thing for a speaker. Scenario three, you're exhausted by producing content. You're doing your daily tips, your social videos, your promo clips, etc. It is endless. Well, your AI twin could handle microcontent so that you can stay visible without burning out. Well, in all these scenarios, you could build your brand and your income without even having to leave your home office. The trick is transparency. Always disclose when the content is AI generated. People don't necessarily mind automation, they hate deception. So if they understand that the presenter is AI, then they don't have a problem with that. The problem is people are trying to cross over and say that the AI is them. And I think that's where the problem lies, because you can tell in many cases, certainly in my case, when I try to use AI to make a clone of myself, that it's not me. And sometimes that comes down to really simple things. In my case, I have a broken smile, meaning that one side of my face does not work as opposed to the other side. So when I smile, one side goes up, the other side doesn't. That always causes problems with AI video for me. It never looks like me because the mouth is wrong. Now you may find the same thing for you, or you may be perfectly normal and get away with it. I've seen some really great use cases where people have used AI effectively. But for me, it doesn't work. And I've also discovered there's a range of issues that I have when using AI to recreate my voice. It can do single words, but when it strings words together, my accent causes problems and also the way I enunciate or highlight words. So let's have a look at the uncomfortable side of using an AI clone made from video. Risk one, you get brand dilution. If your audience finds about, if your audience finds out your you wasn't really you, the trust damage is instant. As a speaker, your brand is your integrity. So you can't afford to have people second guessing. Was that really them? Did they really think that? Did they really say it? Risk two is a range of legal landmines you've got to dodge. Most contracts specify that you will deliver the talk. Sending your AI version without disclosure could be a breach and a reputation killer. So, yes, you could say, well, I have an AI version that can handle Zoom calls, which believe me, is where we are going. Uh, that could deliver overseas without you having to do anything. But if they're paying for you, the person, is that the same thing? Risk number three, commoditization. And this is one that I think about. If your clone can deliver your talk, what stops clients from just licensing your avatar at a discount? So you actually become like pizzas. When pizza first was released to the market, it was very expensive. And then we started to see companies like Domino's and those getting in the market and commoditizing pizza. So it came down to less than $5 a pizza. So there was no real profit margin in there for most companies. In fact, there probably wasn't that much profit margin for Domino's in those companies either. It has now kind of swung around and gone back the other way. We could see the same thing happen with speaking if we're not careful. We could commoditize ourselves to when we're not worth anything, and then eventually have to work our ways back to where we started from. When anyone can be replicated, your value shifts away from the people and towards the platform that delivers it. And here's the biggest risk of all, as far as I'm concerned, the loss of connection with your audience. A room responds to the energy that you bring, the vulnerability, the timing, how you stop, you move, you draw their attention. AI doesn't have that. It doesn't have the ability to observe the room. Now one day it might, but it certainly doesn't now, and it could be a few years before it even gets close to that. It can't sense the tension before a laugh or the pause after a breakthrough in people's thinkings. I once had a client test an AI avatar version of their training. It looked great, but the people who did the training said it doesn't feel like you. And that was a really interesting comment. It wasn't there was anything wrong with the training. It wasn't anything wrong with the AI. It just didn't feel like what the people were paying to see. So remember that. It's just all those little mannerisms, the way your face moves, the way you move your hands when you're talking, the way you wander around the room, all those things cannot be done by AI. So here's how to decide if AI cloning makes sense for you in any speaking situation. Number one, the transparency test. Would I feel comfortable telling the audience up front that this is AI generated? Would you stand in front of a group of people and say, hi, I'm an AI? If not, it's off the table. Number two, value exchange test. Are they getting equal or better value for their money? AI is fine for repeatable training, but anything transformational really does need the real you. It needs to be able to respond to the room. The relationship test, does it strengthen or weaken trust with a client? If it's a shortcut that hurts the relationship, it's definitely not worth the money. Number four, the human value test. Could only you deliver what this audience truly needs? If yes, then you need to show up in the room. And number five, the long-term brand test. Will you be proud of this in five years or will it look like you cheaped out? It might look really cool right now, really trendy. But in five years when you look back, will it just look like you cheated the system? And will it actually work out for you? Those five questions keep your ethics and your business aligned. So they protect your reputation, which quite frankly is worth way more than any automation tool that you can get your hands on. So let's talk strategy. AI should be your assistant, not your imposter. So here's how to make it work. Use AI for scale, e.g., training libraries, internal educational content that doesn't rely on live emotion. Be up front and label your AI videos really clearly so everybody knows it's AI. And save human you for the moments that matter. Keynotes, leadership events, and any stage where your energy will change people's lives. Think of AI as like a junior presenter that you're mentoring, not a stand-in. It handles the volume, you handle the value. And that's a pretty profound statement, isn't it? AI can handle volume, you handle value. When clients see that you're using AI smartly and transparently, it positions you as forward thinking, not fake. Here's the truth. Average speakers will struggle as AI improves. Anyone delivering generic motivational content will face serious competition for virtual presenters who can perform 24-7. And you'll see this already in reels and all sorts of short videos that you see on the internet. They're constantly filling our streams, whether it be on Instagram or YouTube shorts. They're all made by AI using AI presenters. They're great for short content, but it's generic short content. And that's where generic speakers will get killed by AI. Premium speakers, the ones who bring emotion, humor, and adaptability to the room, will become more valuable than ever. So you're looking for the ability to present something unique in a unique way rather than generic. And that's where we talk about niching and all those sorts of things. But think at a higher level. We need to move from the generic to much more unique concepts. AI can mimic your words, but it can't mimic your warmth. It can repeat your slides, but it cannot present your story in a way that the room can really feel it. Those pauses, those breaths, the look on your face, the haunted look sometimes, is what makes the difference. If you want to future-proof your career, double down on the skills AI can't touch. Real-time connection, presence and charisma, vulnerability and storytelling, facilitating emotion and breakthrough, and building relationships off stage. Remember, I always say that the most important part of any conference is the hallways. That's where you get a chance to actually talk to people and know them. Technology can scale your voice and your face, but your humanity is what actually makes it profitable. If you're curious about cloning your speaker brand, number one, start by auditing your business. Where are you repeating yourself? Where are you burning out? Which areas could be automated using AI? Number two, test small and be transparent. Try one AI module for existing clients in a course and ask for feedback. And number three, set clear boundaries that you will follow. Decide what you'll automate and what will always stay personal. And lay that out in a document so that you can always go back to it and refer it if people ask you for some, you know, versions that you're not quite sure about. For example, you know, hybrid events. Now there's a range of tools, as I've mentioned, Hagen, Synesthesia, Eleven Labs, D Script, Sora, there's all sorts of tools coming on the market at this time. So it's going to change very, very quickly. So I'm not going to recommend any specific ones, but use them to enhance your efficiency, not replace yourself. Look, after 20 years of speaking across many, many countries around the world, here's what I've learned. Technology can multiply your presence, but only you can multiply your impact. As a firefighter, I've seen what happens when people rely too much on machines. In an emergency, people don't want a robot. They want a human who cares. In the speaking world, it's the same. Leverage the tools, but don't lose your connection with the people in the room. So I'll leave you with this. In ten years, will people remember the AI generated sessions they watched or the human speaker who changed their life? Which one are you building? Thanks for listening to the Profitable Speaking Podcast with me, Brad Haup. In today's episode, if it made you think differently about your business, hit subscribe, share it with another speaker, and leave a review. It helps us help more people. And don't forget about my books on Amazon. AI Powered Profits and Marketing with AI, and MicroCourse Profits, Building a Seven Figure Income from Micro Learning Courses. They're packed with tools, tips, and ideas to help you grow faster, earn more, and stay more relevant in a very fast changing world. I'll catch you in the next episode.